I’m a creative director and growth strategist with 10+ years of experience in public interest and social impact work. I lead strategic development and production for campaigns that improve public health, boost civic engagement, and elevate an organization’s brand.
Read my full bio and resume here.
Strategy & Campaigns
I develop integrated campaigns: uniting earned, paid and owned media in a shared strategy. From social content to nontraditional marketing, I devise visions and bring them to life with purpose.
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Film & Video
As a trained filmmaker, I write, shoot and edit compelling videos for ad campaigns, social content and events. I have experience directing large scale docu-series, as well as shortform advocacy videos.
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Branding & Design
Graphic design is key to my work, and I have deep experience as a creative director for branding, web design, and more.
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FRACTURED
Docu-Series
I directed a 5-part documentary series that profiles state legislators fighting for the right to abortion following the fall of Roe v. Wade in 2022.
BANNING ASSAULT WEAPONS
A multimedia campaign to pass the ban on assault weapons in Illinois. Gov. Pritzker signed the act into law in 2023.
Educational Alliance
Rebrand
I designed the new brand identity for Educational Alliance, a 130-year old organization in NYC.
ADDRESSING BIG TECH
PSA Campaign
A strategic communications campaign to educate the public on the growing problems that digital technology poses on society, such as profiting off of outrage and misinformation.
A BANK FOR IMPACT
I led the rebrand of Locus Community Capital, a nonprofit bank offering capital solutions to build better communities.
HOUSING WORKS
Brand Campaign
I designed and produced a campaign for Housing Works’ 30th anniversary to remind New York City of the amazing healthcare and housing advocacy the organization does.